Full-Funnel Advertising for Facebook and Instagram

Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media

• Introduction
• Launching Your First Successful Ad Campaign
• Finding Winner Audiences and Targeting Them
• Creating Prize-Winning Ad Creatives and Copies
• Analyzing and Optimizing Your Ad Performance
• Final project

The full-funnel strategy is an essential tool for marketing. It involves communicating different messages to different users according to where they are in the customer journey. Having worked closely with the Facebook and Instagram headquarters in Dublin over the last few years, marketing expert Patrick Wind has developed a full-funnel strategy that has been used by more than 115K students worldwide. He is also featured on the Forbes 30 Under 30list for media and marketing in Europe.

In this online course, Patrick teaches you how this strategy works and how to use social media to grow your business. Learn to plan and manage ad campaigns from start to finish, exploring different types of advertisements and targeting options designed for success. Optimize your ads on Facebook and Instagram to take your business to the next level.

• The Hero's Journey of Patrick Wind
• Influences
• Welcome to the World of Facebook and Instagram Ads
• Overview of the Necessary Tools
• Launching Your First Ad Campaign 1
• Launching Your First Ad Campaign 2
• Finding New Audiences 1
• Finding New Audiences 2
• Retargeting Hot and Warm Users 1
• Retargeting Hot and Warm Users 2
• Advanced Audience Hacks
• The Anatomy of Winning Ads 1
• The Anatomy of Winning Ads 2
• Overview of Ad Types 1
• Overview of Ad Types 2
• Placement and Funnels 1
• Placement and Funnels 2
• Full-Funnel Analysis Dashboard 1
• Full-Funnel Analysis Dashboard 2
• Automated Rules
• Optimizing and Scaling Your Sales
• Full-Funnel Advertising for Facebook and Instagram