SEO Basics for Beginners: Content, AI and growth planning

Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy

• Introduction
• SEO Background
• Implementing SEO
• Analysis and Growth
• Update
• Final project

Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.

In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.

• About Me
• Influences
• What Is SEO?
• Identifying the Customer
• The Content Plan
• Technical Requirements
• Launching a Site
• Creating Content
• The Results Report
• Best Practices
• UPDATE: Using AI to Do SEO Research
• UPDATE: Using AI to Do SEO Tasks
• SEO Growth Strategy and Content Planning