Copywriting Essentials for Email Newsletters

Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business.

• Introduction
• What You Need to Know to Write Great Email Newsletters?
• How to Write Great Email Newsletters
• Assembling and Improving Your Newsletter
• Final project

Emails are one of the most popular and effective ways for people to communicate. Pam Neely, email copywriter, content strategist, and author of 50 Ways to Build Your Email Marketing List, has over 20 years of experience in the field. In this course, she teaches you how to expand your reach, increase engagement, and create copy your subscribers will love.

Learn the principles of successful email newsletter writing, and develop the voice of your copy to effectively connect with your readers. Explore the ways in which you can integrate your newsletters with social media content and expand your reach.

• About Me
• Influences
• Goals and Tools for This Course
• Different Types of Email Newsletters
• Understand Your Audience
• The First Draft
• Five Principles of Email Copywriting
• Elements of an Email Newsletter and How to Write It
• Brand Voice
• Five Ways to Get Copy on the Page
• Assembling Your Newsletter
• Integrating Social Media and Email Newsletters: Facebook, Twitter and LinkedIn
• Optimizing and Monetizing Your Email Newsletter
• Copywriting Essentials for Email Newsletters