Creative Direction and Styling for Food Brands

Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product

• Introduction
• Principles of Food Styling
• The Creative Brief
• Making Food Work for You
• Final project

With clever composition and creative art direction, you can tell authentic stories through food that foster an emotional connection with a viewer. Food stylist Victoria Granof specializes in designing, creating, directing, and styling for food brands as well as international magazines, books, and films. She has over 20 years of experience working with clients like Häagen-Dazs, Nespresso, and more.

In this course, Victoria teaches you how to conceptualize, plan, and style strong images for a successful food business campaign. She guides you through art direction for a food brand’s social media campaign, from the initial idea to the finished photo. Become your own food stylist and show the world a delicious new perspective.

• About Me
• Influences
• Elements and Principles of Design
• Every Picture Tells a Story
• Working with Camera Angles
• The Power of Light
• The Narrative
• The Visual Identity
• The Mood Board and Brief
• The Kit
• Working with Ingredients
• Creating the Food
• Setting the Scene
• The Shoot!
• Creative Direction and Styling for Food Brands