How to Be a Commercial Photographer

Ready to break into the commercial photography business, but unsure of where to start? Rob Grimm and Gary Martin will help you navigate the ins and outs of the industry by delivering expert advice on an entire gamut of subjects –– from marketing, to shooting, to branding, and location scouting.

Rob and Gary’s workshop will be your personal guide to every single aspect of commercial photography. You'll learn how to set a budget, advertise your brand, and build your portfolio and client base. These two seasoned pros will also share invaluable technical tips on shooting and retouching.

This course is a one-stop shop for all the tools and skills needed to build a commercial photography portfolio and find your niche in the industry!

• Photo Shoot for Duratran Backplate
• Class Introduction
• Roles in Commercial Photography
• Breaking into Commercial Photography
• Establishing Your Brand
• The Commercial Industry
• Anatomy of a Photo Shoot
• Photo Rep Interview - Lesley Zahara
• Shoot: Hibiki Whisky Part 1
• Shoot: Hibiki Whisky Part 2
• Shoot: Hibiki Whisky Details
• Shoot: Glass and Fake Ice Part 1
• Shoot: Glass and Fake Ice Part 2
• Building your Portfolio
• Marketing
• Search Engine Optimization
• Equipment Overview
• Working with a Creative Director - w/ Pat Olds
• Shoot: Beer Bottle Ad
• Shoot: Beer Bottle Diffusion Trick
• Shoot: Beer Bottle Star Flare
• Shoot: Beer Bottle Icy Effect
• Shoot: Beer Bottle Reflecter Cards
• Shoot: Beer Glasses
• Retouching Meeting With Aaron Nace
• Retouching Hibiki Bottle: Neck
• Retouching Hibiki Bottle: Label & Sides
• Retouching Hibiki Bottle: Glass & Bottle
• Retouching Hibiki Bottle: Label and Adding Back Plate
• Retouching Beer Ad: Meeting and Set Up
• Retouching Beer Ad: Adding Glasses
• Retouching Beer Ad: Beer Body
• Retouching Beer Ad: Beer Glasses Finishing
• Retouching Beer Ad: Flares