Strategic Foresight for Brands: Plan for Future Success

Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services

• Introduction
• Framing the Problem and Collecting Data
• Transforming Data into Valuable Insights
• Potential Strategies
• Create Your Strategic Futures Playbook
• Final project

Strategic foresight is the process of gathering and analyzing market trends to then anticipate and plan for potential business outcomes. Rich Radka has been ensuring the future success of global brands like Amazon, Microsoft, Sony, Allianz, and more.

In this online course, Rich teaches you how to research credible futures for your own product or service. Discover how to develop a strategic and reliable roadmap to guide you through business decision-making with confidence.

• About Me
• Influences
• What is Strategic Foresight?
• Framing
• Situational Analysis
• Identifying Signals 1
• Identifying Signals 2
• Data Organization and Analysis
• Synthesis
• Speculate and Anticipate
• Identify Three Potential Strategies 1
• Identify Three Potential Strategies 2
• Scenarios for Each Option
• Select Your Strategy 1
• Select Your Strategy 2
• Key Considerations
• Branding and Communication
• Building a Culture of Agile Anticipation
• A Roadmap to Move Forward
• Strategic Foresight for Brands: Plan for Future Success