Creative Direction: Use Storytelling to Pitch and Sell Ideas

Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience

• Introduction
• Generating a Concept
• Creating the Pitch
• Pitching the Idea
• Final project

Creative direction is about helping clients build a strong emotional connection to their audience. Creative director and writer Ray Smiling specializes in achieving exactly that, through problem solving and storytelling. He has collaborated with clients including Amazon Music, Beats by Dre, and adidas.

In this course, he teaches you how to go from a blank page to a creative pitch, and sell powerful ideas to clients and collaborators alike. Learn to identify a problem, and create an innovative solution that makes a statement about the world. Are you ready to captivate an audience with a thoughtful and compelling pitch?

• About Me
• Influences
• Establishing the Brief
• The Audience 1
• The Audience 2
• Generating an Insight
• Formulating an Idea 1
• Formulating an Idea 2
• Visual Research 1
• Visual Research 2
• Developing an Execution 1
• Developing an Execution 2
• Establishing Your Credentials
• Introducing the World and Problem 1
• Introducing the World and Problem 2
• Presenting Your Insight 1
• Presenting Your Insight 2
• Presenting Your Vision 1
• Presenting Your Vision 2
• Re-Establishing How Your Vision Solves the Problem
• How to Pitch
• Collaborating
• Creative Direction: Generate and Pitch Compelling Ideas