Content Marketing 101: Boost Your Business

Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention

• Introduction
• Building Your Brand
• Creating Your Content Calendar
• Promoting Your Content
• Final project

Tell someone to buy your product without telling them to buy your product — that’s what content marketing is all about. Marketer and strategist Helena Pearce has worked as Head of Content for corporate giants like Amazon, Samsung, and currently, PlayStation, creating highly engaging, and effective, strategies for business growth.

In this course, Helena takes you step-by-step through the creative process of building a dynamic content marketing strategy for your brand or business. From developing a concept, publishing strategically, to measuring metrics and improving growth, discover the secrets behind impactful online communication.

• About Me
• Influences
• Your Customer
• Your Landscape
• Your Brand
• Building Your Visual Identity
• Finding Your Niche
• Content Creation
• Moments That Matter
• Publishing and Promoting
• Analysing the Data
• Further Content Tips
• Content Marketing 101: Boost Your Business