Content Strategy: Build Your Brand from Scratch

Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition

• Introduction
• Pillars
• Personality
• Processes
• Final project

Brand strategist Laura Busche believes that branding is a journey to transform the soul of a business and, through it, a company can connect with the most human side of its customers’ persona. She has collaborated with brands including Canva and Creative Market, co-founded the digital marketing agency Ozone Group, and published several books including Lean Branding.

In this course, she teaches you how to create a powerful content strategy from scratch. Discover how to develop a content playbook that outlines the pillars, personality, and story behind your brand to help you stand out against your competitors. Are you ready to design a strong brand from the inside out?

• About Me
• Influences
• Creating a Brand Manifesto
• Brand Storyboard
• Defining Your Audience Persona
• Brand Positioning
• Defining Your Brand’s Personality
• Voice 1
• Voice 2
• Scripts and Scenarios
• Prioritizing
• Editorial Calendar
• Systems
• Content Playbook
• Content Strategy: Build your Brand from Scratch