Brand Strategy: Defining User Experience

Learn how to build an engaging brand that satisfies both business needs and user experience

• Introduction
• Strategies and Route Maps
• The Brand User Experience in 7 Steps
• Taking the Brand Route Map to the Next Level
• Final project

The art of branding consists of knowing how to fit in a sector while standing out from competitors at the same time. Designer and creative director John Williamson believes there are seven steps to building a successful brand. He developed a methodology called the Brand User Experience, and in this course, he guides you through each step to build a strong branding strategy from scratch.

Discover his practical, user-focused theory and put it into practice. Learn how to create an illustrated brand strategy using the seven steps of the Brand User Experience guide to take your brand to the next level.

• About Me
• Influences
• We Know You Fold up Your Boarding Pass
• What Is a Brand Route Map?
• Key Elements for Defining Your Brand
• Brand Sense and Soul
• Audiences: Stakeholders and Research 1
• Audiences: Stakeholders and Research 2
• Benchmarking and Positioning
• Brand Ecosystem
• Personas and Their Customer Journey
• Touchpoints and Customer Experience
• Brand Route Map
• Brand Route Map
• Things to Bear in Mind
• Brand Strategy: Defining User Experience