Brand Identity Design: Expressing Visual Meaning

Bring a brand's vision to life and connect with its audience through eye-catching visuals

• Introduction
• Brand Research and Idea Generation
• Design Development
• Decorative Elements and Creating Brand Assets
• Final project

Creating a visual identity is so much more than designing a logo. It’s about discovering the essence of a brand and expressing it visually. Graphic designer Helen Bamborough worked with clients including Whistles and The Body Shop before founding her own studio which aims to help independent businesses founded by mothers stand out through design.

In this course, she teaches you how to create an entire brand identity system for yourself or a client. Design a logo, secondary mark, color scheme, and typographic style that captures the essence of the company it represents. Bring a brand to life and connect with its audience through design.

• About Me
• Influences
• Defining Your Brand
• Project Focus: Setting the Brief
• Brainstorming Ideas
• Conducting Visual Research
• Creating Directional Mood Boards 1
• Creating Directional Mood Boards 2
• Combining Ideas to Create a Final Route
• Designing a Logo 1
• Designing a Logo 2
• Logo Development: Refining Your Ideas
• Selecting Brand Colours
• Designing a Secondary Logo
• Presenting Your Ideas
• Typographic Style and Postcard Design
• Decorative Elements: Patterns and Textures
• Packaging and Stationery Ideas
• Brand Identity Design: Expressing Visual Meaning