Visual Identity Design: Clean and Simple Geometry

Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow

• Introduction
• The Theory around Visual Systems
• The Main Graphic Elements of the Visual Identity System
• Proofs and Mockups
• Final project

Visual identity systems are more than logos and color palettes. They are a graphic tool that helps us to represent everything from concepts and brands to ourselves as artists. Marco Oggian is an illustrator, designer, and art director who has worked for brands across the world including Nike, Samsung, and Vogue alongside running his own design studio in the north of Spain.

In this course, he shares his expertise in bringing critical thinking to your work and solving your clients’ problems by creating a visual identity system. Learn to understand what is essential in design and how to create a striking identity using simple, geometric shapes in Adobe Illustrator.

• About Me
• Influences
• The Cognitive Process & Perception
• Geometrization of Images
• What Is a Visual Identity System
• Search for Inspiration
• Creation of Basic Shapes 1
• Creation of Basic Shapes 2
• Combination of Shapes to Generate Graphic Elements
• Creating a Wallpaper
• Poster
• Basketball Court
• How to Create a Visual Identity System from Geometrical Shapes