Color Theory Applied to Online Projects

Learn the science behind color to create engaging and cohesive digital designs that improve communication

• Introduction
• Understanding What Colour Is
• Creating and Applying a Colour Palette
• Post-production
• Final project

Color plays a crucial role in the communication process, as it establishes a deep connection with the audience through human psychology and cultural context. Branding and UX expert James Eccleston has found in color one of the most powerful tools for solving problems through design.

In this course, learn the big ideas behind color theory and learn how to apply them in your own digital designs. This course will enable you to be a more complete designer by giving you the tools you need to communicate with color and analyze other designers’ work in terms of color.

This is James’ second course on Domestika, after Brand Strategy for Online Platforms, where he teaches how to develop a professional digital brand concept.

• Introduction
• Influences
• What Will We Do in This Course?
• The Science of Colour, What Is It?
• The Basic Terminology of Colour
• Colour Interpretation in Different Cultures
• Colour Meaning: Psychology, Culture and Context
• Harmony: Combining Hues Using the Colour Wheel
• Creating an Original Colour Palette
• Applying a Colour Palette to a Website
• Applying a Colour Palette to An Illustration
• Tips for Fixing Bad Colours and Mistakes with Digital Illustrations
• Tips for Fixing Bad Colours and Mistakes on Websites
• What Are the Best Colours for Call to Action?
• Color Theory Applied to Online Projects