E-Commerce: Launching an Online Store from Scratch

Learn how to successfully build and market an online store with actionable e-commerce strategies

• Introduction
• Preparation
• Research
• Planning
• Final project

Building your business online is an opportunity to provide your customers with 24/7 availability and open your store to the world. Ellie Rivers has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years and in this course, she guides you through creating your own efficient and professional online business.

Start by learning the basics of e-commerce, identifying your target audience, designing, and building your online store using a tailored strategy that can help your brand reach its full potential. Are you ready to start growing your online presence and start building an online customer base?

• Introduction
• Influences
• What Will We Do in This Course?
• The Basics of eCommerce
• Ecommerce Trends
• Ecommerce Platforms
• Identify Your Business
• Identify Your Niche
• Competitive Analysis
• First Steps: Setting up Your Account and Design Plan
• Content Plan
• Product Plan
• Marketing and Advertising
• Follow up with Your Business: Reporting and Analysing Performance
• E-Commerce Fundamentals: Launching an Online Store from Scratch