Marketing Essentials

Offered By: Doane University via edX

Course Description

Overview

From community organizations to global corporations, marketing is a critical component to be successful. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time.

This introductory program from Doane University, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today’s ever-changing world.

With the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, you’ll not only receive a certificate highlighting your achievement, but also have the option to collect real college credit (included in the price!) that you can count towards a pursuit of a bachelor’s degree.

No prerequisites required or previous marketing experience needed to participate.

Syllabus

Courses under this program:
Course 1: Marketing Foundations

Examine the basic building blocks of marketing as a part of the overall business strategy.

Course 2: Marketing Operations

Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.

Course 3: Marketing - Delivering the Value Proposition

Examine the process of branding and its relationship to value creation.

Course 4: Marketing Essentials Final Exam

A comprehensive exam covering the Marketing Essentials courses.

Courses

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4 weeks, 7-9 hours a week, 7-9 hours a week
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Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize information.

In this course, you will explore the changes in marketing practices that have occurred from the shift to social media communications.

This course will prepare you with the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
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4 weeks, 7-9 hours a week, 7-9 hours a week
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In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition.
This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.
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1 week, 7-9 hours a week, 7-9 hours a week
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In this module, learners will participate in a comprehensive exam covering topics from each course, (Marketing Foundations, Marketing Operations, and Delivering the Value Proposition) within the Marketing Essentials MicroBachelors Program.
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4 weeks, 7-9 hours a week, 7-9 hours a week
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This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare you to think and understand marketing as part of the overall business strategy. Throughout this course, you will examine each component of a marketing plan to better understand this critical business topic.

Recognizing the basic marketing building blocks will establish the foundation for your marketing skills within your future entrepreneurial activities and career positions.

Taught by

Jeffrey Frohwein