Digital Marketing: New Trends and Technologies

Take your digital marketing skills to the next level.

The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.

On this three-week course from the Nottingham Business School, you’ll discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.

Master organisational strategy and consumer behaviour

Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.

In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.

Upskill and take advantage of professional mentoring

Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.

You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.

This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.

The course will help you position yourself on the job market and take your career to the next level.

• Emerging Trends: Looking Beyond the Current
• Activity 1: Welcome
• Activity 2: Trends
• Activity 3: Sources
• Activity 4: Futures (Horizon-Scanning)
• What's Important for the Organisation? Sifting Popularity from Suitability
• Activity 1: Understanding Organisational Strategy
• Activity 2: Understanding Target Audience
• Activity 3: Organisational Capabilities
• Activity 4: Organisational Readiness
• Training vs. Education: 'Edutrain'
• Activity 1: Generalists vs. Specialists
• Activity 2: Mentoring
• Activity 3: Barriers to Development
• Activity 4: Education vs. Training