Digital Marketing Content Creation: Podcast Creation and Distribution

Learn how to start podcasting, from planning to marketing and beyond

The popularity of podcasts is growing rapidly. Audiences can listen on their phones while on the move or taking care of everyday tasks. And because they tend to listen to an episode from beginning to end, it’s a great opportunity to establish a deep connection.

On this two-week course, you’ll learn the step-by-step process of planning, recording, editing, and publishing a successful podcast and measuring its effectiveness. Designed by Target Internet’s CEO Daniel Rowles, award-winning author and voice of the Digital Marketing Podcast, this course will expand your digital marketing skillset.

Discover tips and techniques to record, edit, and distribute a podcast to deliver marketing results

Learning from experts, you’ll discover the core stages of planning a podcast to maximise its reach and engagement. Topics include how people listen, the role of podcasting in the user journey, and how you can provide value to your audience with audio content.

You’ll develop the skills and knowledge to create a podcast. From recording, editing, and publishing a podcast to creating podcast landing pages, you’ll delve into the key steps in producing a podcast that will maximise impact.

Explore how to interrogate your podcast analytics and optimise your audio content

You’ll also learn how to calculate the success of your podcast using podcast publishing analytics and web analytics to measure your results, and then how to optimise them to help grow your business. By the end, you’ll know how to create, publish, measure, and optimise podcasts to drive your objectives.

Set yourself up for podcasting success

You’ll benefit from practical training content created by Target Internet who have provided expertise to brands such as the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

This course is ideal for those who are interested in deepening their understanding of podcasting and content marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

• Planning a podcast to maximise reach and engagement
• Welcome to the course!
• Podcast adoption and podcasts in the user journey
• Podcasts for driving organisational objectives
• Planning podcast audiences and content
• Week 1 review
• Creating a podcast
• Welcome to the week
• Podcast landing pages
• Recording and editing a podcast
• Publishing a podcast
• Week 2 review