Data Storytelling Case Study: Green Businesses

Practice data storytelling using real-world examples! Communicate complex insights effectively with a dataset of certified green businesses.

You have completed some introductory courses on data storytelling, now it's time to practice! In this case study, you will review the necessary skills to communicate complex data insights in a compelling and accessible way. You will achieve this using a real-world example from a dataset containing information about the certified green businesses by Colombia's Ministry of the Environment and Sustainable Development. In particular, you will cover the process of planning and implementing a data storytelling project, including some best practices regarding the use of color and labels to aid your communication task. As such, you will be one step closer to mastering the craft of designing data-driven storytelling products from start to finish.

• Effective Data Storytelling
• In this chapter, you'll review the importance of stories for conveying information to your audience, as well as the principal tools to do so.
• Creating a Story
• In this chapter, you'll practice previously covered topics to create a data storytelling product based on the green businesses dataset.