Data intelligence for businesses and managers

With the proliferation of connected objects (computers, tablets, watches, etc.), huge masses of data are generated every second. This Big Data has led to the emergence of a data economy, where data is the main source of competitive advantage for companies. In this sense, data and its processing tools have become a strategic priority for companies, and the main gas pedal of their digital transformation. ----------------------------------------------------------------------------------------------------------------------------------------- This MOOC addresses the role of data in the digital transformation of organizations through 10 course sequences spread over 5 weeks and a wide variety of content: - Slideshows and video-scribes explaining the impact of data on businesses, the digital transformation needed to capitalize on data, and the tools, methods and technologies needed to implement these data-driven strategies. - Videos featuring testimonials from professionals and academics, highlighting through concrete examples the importance of data as a catalyst for digital transformation and a source of competitive advantage. - Compulsory reading to complement the topics covered in the slides and video, in particular the challenges and benefits of data management as part of digital transformation. - MCQs covering the entire content of each chapter. A certificate is awarded for any grade above 50%. This MOOC has received financial support from the Patrick & Lina Drahi Foundation.

• Introduction
• The place of data in digital transformation
• Digital transformation to capitalise on data
• Key concepts related to data
• Data management & Data governance
• Data modeling
• Master Data Management (MDM)
• Data quality management
• Business intelligence information systems and data visualisation
• Artificial Intelligence
• The General Data Protection Regulation
• Evaluation activity