Introduction to Customer Segmentation in Python
Offered By: Coursera Project Network via Coursera
Course Description
Overview
In this 2 hour long project, you will learn how to approach a customer purchase dataset, and how to explore the intricacies of such a dataset. You will learn the basic underlying ideas behind Principal Component Analysis, Kernel Principal Component Analysis, and K-Means Clustering. You will learn how to leverage these concepts, paired with industry knowledge and auxiliary modeling concepts to segment the customers of a certain store, and find similarities and differences between different clusters using unsupervised machine learning techniques.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Syllabus
- Interactive Machine Learning Dashboards using Plotly Dash
- In this 2 hour long project, you will learn how to approach a customer purchase dataset, and how to explore the intricacies of such a dataset. You will learn the basic underlying ideas behind Principal Component Analysis, Kernel Principal Component Analysis, and K-Means Clustering. You will learn how to leverage these concepts, paired with industry knowledge and auxiliary modeling concepts to segment the customers of a certain store, and find similarities and differences between different clusters using unsupervised machine learning techniques.
Taught by
Ari Anastassiou
Related Courses
Social Network AnalysisUniversity of Michigan via Coursera Intro to Algorithms
Udacity Data Analysis
Johns Hopkins University via Coursera Computing for Data Analysis
Johns Hopkins University via Coursera Health in Numbers: Quantitative Methods in Clinical & Public Health Research
Harvard University via edX