Custom Attribution Modeling with Google Analytics

In this 1-hour long project-based course, you will learn how to build and share a custom attribution model in Google Analytics, understand attribution modeling, export and import data for elaboration outside of Analytics platform. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

• Project Overview
• With this guided project you will learn what is attribution modeling, gain insights in online marketing and advertising, build and share custom attribution models with Google Analytics, export data to further analyze in spreadsheets.