YoVDO

Value Pricing & Business Models for Creative Entrepreneurs

Offered By: CreativeLive

Tags

Creative Entrepreneurship Courses Entrepreneurship Courses Marketing Courses

Course Description

Overview


Ready to reach your revenue goals with less hassle and more ease? Join CreativeLive for a class that will teach you the core pricing and business modeling skills every creative entrepreneur needs to know.

Business strategist Tara Gentile will take you step-by-step through the process of using multiple revenue streams to amplify the earning potential of your business. If you're operating your business launch to launch or contract to contract, this is the course for you. You’ll learn the principles of value pricing so that more customers are ready to buy. Tara will also guide you through the process of creating a business model that makes selling natural and sustainable. You'll never worry about where the next sale is coming from again.

By the end of this course, you’ll have concrete, easy-to-implement strategies for running your business with the business model and pricing that will help it thrive.


Syllabus

  • What is Your Living Wage?
  • The Entrepreneurial Money Mindset
  • Make Time for Building Bigger
  • What is Your Customer Willing to Pay?
  • Telling a Story with Pricing
  • The Right Time to Change Prices?
  • When to Change Your Prices?
  • The Problem with Discounting
  • Marketing is Bigger Than You Think
  • Student Hot Seats
  • Brand Association in the Market
  • Create a Business That Breathes
  • 6 Questions to Evaluate Biz Model
  • Look at Tara's Own Biz Model
  • Do Less. Impact More
  • Onlyness: Your Special Something
  • Hands On Business Modeling
  • Want Ad Exercise Hot Seats
  • Want Ad Exercise Hot Seat Pt 2
  • Customer Relationship Building
  • Chart the Customer Course
  • How to Get Creative for Customers
  • Difference Between Marketing & Sales
  • What Conversation is Your Product Part of?
  • Understanding the TOTAL Cost
  • Setting Pricing and Sales Goals
  • Adjusting Your Prices to Work for YOU
  • Sale Cycles...NOT Funnels
  • Sales Cycle for Small Business
  • Sales Cycle for Makers
  • Setting Your Business Model in Motion
  • Time to Set Goals
  • One Year Goals

Taught by

Tara McMullin

Related Courses

Services Marketing - The Next Level
OpenLearning
Services Marketing - Selling the Invisible
OpenLearning
International Organizations Management
University of Geneva via Coursera
Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera
Business 101
OpenLearning