Shoot and Sell Compelling Photo Albums

The digital revolution has made photography more accessible and more versatile, but the advent of digital photography has caused the art to lose its tangibility. There is something powerful about the story that a printed photo tells; those stories are particularly compelling when they are organized into an album.

Andrew Funderburg has built a career on this belief. As a wedding photographer, Andrew shot in digital but found a passion for telling the story of the wedding through albums. His clients were ecstatic to have the experience of their wedding presented in a physical form, and were willing to pay well for them.

Rediscover the magic and value of the printed photo. In this class, you’ll learn:

• A step-by-step process for making albums a cash cow for your business
  
• How to conduct successful client sales consultations and sell the story angle
  
• How to charge more for prints
  

Andrew is the founder of Fundy Designer, a software suite that lets photographers design and print photo albums for their clients. Fundy helps photographers show their clients that photography should go beyond just capturing an image. It should evoke emotion, tell stories, and act as an indelible link between past and future.

• Class Introduction
• The Power of Print
• The Heart of the Story
• Story Structure
• Shooting for the Scene and Transitions
• Live Album Critique
• Albums as a Profit Center
• The Art of Pricing and Presentation
• From RAW to Design in 7 Easy Steps
• Running a Design Consultation