Product Packaging for Podcasts

Offered By: CreativeLive

Course Description

Overview

No question about it, podcasts are primarily about the audio. However, to be successful, you’ve got to attend to a number of non-audio assets to help get your podcast noticed and appreciated.

Using examples from some of the worlds' most successful shows, podcaster and producer Dan Misener will show you how to craft amazing non-audio assets for your show, including compelling artwork, well-written episode titles, and Google-friendly metadata.

In this class, you’ll learn how to:

Create artwork for your show that complements your content.
Write effective episode titles and show notes.
Use ratings and reviews as part of your podcast’s packaging.

Syllabus

Class Introduction
Podcast Artwork
Podcast Categories
Podcast Metadata
Ratings & Reviews
Episode Titles
Episode Descriptions, Artwork, Duration, and Cadence
Season Level Elements and Website

Taught by

Dan Misener

Related Courses

Writing for the Web
Open2Study Digital Branding and Engagement
Curtin University via edX Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Tecnológico de Monterrey via Coursera Viral Marketing and How to Craft Contagious Content
University of Pennsylvania via Coursera Advanced Content and Social Tactics to Optimize SEO
University of California, Davis via Coursera