Product Line Strategy: Expand Your Offerings

You need a healthy range of product offerings to sustain a handmade business, but developing a coherent and profitable product line strategy isn’t always easy. Learn the smart way to grow your business in Product Line Strategy: Expand Your Offerings with Megan Auman.

The right blend of products will stabilize your revenue and excite your customers. 
In this class, you’ll learn how to:

• Come up with new product ideas that sell 
• Fit new products into your existing brand 
• Narrow your focus and plot a course for success
• Strategically launch your new products into the market
• Megan will teach you a simple system for expanding and evolving your product line. She’ll help you evaluate the viability of new product ideas and she’ll show you how to develop processes for launching new products and designs.

Product Line Strategy: Expand Your Offerings with Megan Auman will help you develop the right mix of products so your customers are satisfied and your venue is stable. 

• Why You Need to Create New Products on a Regular Basis
• What Holds You Back from Creating New Products?
• The 4 Step Product Expansion System
• Step 1: Find Your Next Direction
• Exercise: What's Working with Your Offerings
• What’s Working: Student Example
• Exercise: Identify the Gaps in Your Product Offering
• Identify the Gaps: Student Example
• Exercise: Look to Your Passions to Inspire Your New Product Offering
• Step 2: Declare Your Intention for Your New Product Line
• Declare Your Intention: Student Example
• Step 3: Develop Distinctive Design Ideas
• Exercise: Gather Outside Inspiration
• Exercise: Carry Over the Common Threads from Previous Designs
• Carry Over the Common Threads: Student Example
• Exercise: Design Your New Product Ideas Without Judgement
• Step 4: Evaluate Your Ideas for Market Success
• Exercise: Identify the Unknowns in Creating New Products
• Exercise: Consider Production Costs
• Consider Production Coasts: Student Example
• Exercise: Look for Market Support
• Moving Forward with Your New Product Line