The Photographer's Guide to SEO and Online Marketing

In today’s competitive photography market, taking amazing photos is only half of your business — savvy online marketing skills are essential, too. Join Lawrence Chan for an exploration of the marketing skills every photographer needs to thrive and survive.

During this course, you’ll learn how to create a marketing plan that’s so well-suited to your clients that upselling comes easily. Focusing on a combination of social media, word-of-mouth marketing and search engine optimization (SEO), you’ll develop strategies to attract the right client at the right time. You’ll explore planning and sharing blog content that will attract and motivate your target client base. You’ll also crack the Google code and learn how to use SEO as a networking tool.

Whether you’re a new photographer attracting your first paying clients or a well-established photography studio, this course will help you grow your network, re-energize your marketing strategies, and take your profits to new levels. 

• Class Introduction
• Strategic Planning Part 1
• Strategic Planning Part 2
• Marketing Products
• Branding & Packaging
• Brand Loyalty and Q&A
• Defining Luxury
• Content Strategy
• Optimizing & Delivering Content
• Building Relationships
• The Marketing Mix
• Brand Evangelism
• Pricing Your Goods
• Pricing Recap
• Successful Blogging Practices Part 1
• Successful Blogging Practices Part 2
• SEO: Page Rank
• SEO: Other Considerations
• SEO: Application
• SEO: Application - Demo Part 1
• SEO: Application - Demo Part 2
• Analytics
• Expansion and Disruption
• Plan Create and Measure