Make Things Make Money: The Business of Illustration and Lettering

Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.
In this class, Dina covers: 

• Honing your craft through passion projects and social media 
• How to attract clients through your online presence 
• Three ways to make money for your business: Commercial Work , Commissions, and Products 
• Creating a process that will get you the job every time 
• How to charge what you're worth

She’ll provide detailed strategies, new ways to repurpose your work, and talk about planning for the future. After this class, you’ll know how to create a successful career and skip all that nasty trial-and-error.

• Class Introduction
• Moving Beyond Trials and Tribulations
• Hone Your Craft
• From Practicing to Posting
• Post Your Work To Get Noticed
• Q&A
• Choose a Niche
• Choosing Your Demographic
• 3 Rules of Web Design for Artists
• Build Your Site to Attract Clients: About Me Page
• Build Your Site to Attract Clients: Portfolio Page
• Build Your Site to Attract Clients: Contact Page
• Build Your Site to Attract Clients: Blog Page
• Build Your Site to Attract Clients: Home Page
• Process That Gets You Hired: Client Questionnaire
• Process That Gets You Hired: Discovery Meeting and Emails
• Process That Gets You Hired: Quote, Proposal and Plan
• Production Process: Case Studies
• Production Process: Art Direction
• Production Process: Create and Revise
• Production Process: Presentation
• Value Based Pricing
• Up-Selling and Packages
• Level Up Your Income
• Making Digital Products
• Making Tangible Products
• How to License
• Licensing Q&A
• Planning For the Future To Increase Revenue