Logo Design: Wordmarks

The wordmark is the most widely used of all logo types. Knowing how to work with typography when making logos is an essential design skill. Learn how to expertly manipulate letterforms in Logo Design: Wordmarks with Michael Stinson of TypeEd.

In this class you’ll learn the nuances of typography by exploring characters, weight, and overall balance and how they drive behavior. Michael will teach logotype development and how to create logos that stand the test of time. 

You’ll learn:

• How to draw and customize letterforms
• Working with digital vectors and bézier curves
• Pairing personalities with symbols

Wordmark creation is an essential design skill – learn the tricks of the trade and develop a strong typographic sensibility in Logo Design: Wordmarks.

• Types of Logos & Wordmark Classifications
• Assignment 1: Analyze the Mark
• Assignment 1: Concepting a Wordmark
• Assignment 1: Sketching Letterforms
• Assignment 1: Sketching Continued
• Assignment 1: Finalizing for Digitizing
• Assignment 1: Digitizing Sketches
• Assignment 1: Critique
• Assignment 2: Typeface & Symbols Part 1
• Assignment 2: Typeface & Symbols Part 2
• Assignment 2: Critique