This Wild Idea: Landing Commercial Work through Personal Projects
Offered By: CreativeLive
Course Description
Overview
ABOUT THERON'S CLASS:
When Wildist's Theron Humphrey set out to create a personal body of work, people started noticing. Now, Theron’s client roster includes Ford, Budweiser, Samsung, Land’s End, and Mercedes Benz — a career shaped by personal projects that gained serious traction.
YOU WILL LEARN HOW TO:
- Create a personal project with key elements for visibility
- Develop your portfolio and niche to attract clients
- Discover how to transform your photography through personal projects and attract the clients you want to work with
- Get a look into Theron's creative process on a shoot
- Concept and manage self-produced shoots for brands
- Direct friends vs. professional talent to accomplish your vision
Syllabus
- Workshop Welcome
- The Importance of Studying Photographic History
- Light, Composition, and Image Making
- Assignment: Footwear Brand
- Building A Relationship with Your Subject
- The Importance of a Personal Project
- Theron's Personal Project: This Wild Idea
- Elements of a Successful Personal Project
- Reviewing Previous Work
- Early Career Mistakes and How to Avoid Them
- Pushing Through Creative Burn Out
- Communicating with Brands
- Insight and Approach to Commercial Work
- Working with Talent on Commercial Shoots
- Making the Best of Bad Weather
- Directing the Hero Shots
- Talking Personal Projects with Ben Moon
- Review Session 01
- Review Session 02
Taught by
Theron Humphrey
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