How to Build a Memorable Brand

For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.

Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:

• Step 1: Brand Assessment & Goal Setting
• Step 2: Equity and Targeting
• Step 3: Crafting a Communication Strategy
• Step 4: Marketing Mix
• Step 5: Marketing Plan & Measurement

• Class Introduction
• What is a Star Brand & What They Get Right
• Introduction to the Star Brand Model
• Brand Assessment & Goal Setting
• Defining Brand & Equity
• Identifying The Brand Target
• Crafting A Communication Strategy
• Establishing The Market Strategy
• Marketing Plan And Measurement