Building Your Authority Platform

After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 
Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  
In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 
You’ll learn how to: 

• Create and tell your personal brand story 
• Find the perfect platforms to connect with your ideal audience 
• Share the right amount of information on social and through whitepapers 
• Get and leverage social proof through referrals and testimonials 

It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 
Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.

• Class Introduction
• Generations Matter in the Way You Sell
• Business Has Changed
• Move From Selling to Serving to Solving
• The Authority Platform
• Your Elevator Pitch
• Stop Selling and Start Connecting
• Hot Seat - Elevator Pitch
• About Beate
• Platform Building Overview
• How to Cut Through the Noise
• Interview with Andrea Reindl
• Workshopping
• Questions
• Why Peer Approval Matters
• Creating a Word of Mouth Campaign
• Hot Seat - Word of Mouth Campaign
• The Why of Social Networking
• How to Build Influence
• How to Tell Your Story
• Hot Seat: Put Your Story Together
• Finding Your Voice
• Where to Find Topics for Blogging
• The Blogging Formula
• The Blogging Amplification Model
• Workshopping - Blogging
• Your Personal Brand
• The Fab Five Social Networks
• How to Use the Five Social Networks
• YouTube
• What You Can and Can't Post
• LinkedIn Overview
• Skype Interview - Clint Evans
• How to Build Your Profile
• LinkedIn Links to Group
• Top of Mind Awareness and Misconceptions
• Your Website is More Than a Portfolio
• The Call to Action
• Hot Seat - Unique Selling Proposition
• Workshopping - Unique Selling Proposition
• What is a White Paper
• Why You Need a White Paper
• Skype Guest - Uros Rojc
• Be The Authority
• Misconceptions about Media Relations
• Skye Guest - Shannon Rose
• Workshopping - PR Pitch
• Great Leaders are Made, Not Born
• The Authority Playbook
• Accountability and Review