Creating a Successful Wedding Photography Business

International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

• Capture techniques for the bride, groom, and wedding party
• How to work quickly on location shoots to keep your clients happy
• Editing and retouching techniques in Lightroom® and Photoshop®
• Album layout and design
• Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.

• Class Introduction
• Client Focused Wedding Business
• Marketing for the Wedding Business
• Pricing & Sales Strategies
• Wedding Client Interaction
• Find Your Photographic Style
• Gear, Lighting & Camera Settings
• Capture the Bride Getting Ready
• Bride with Dress
• Connection with Family
• Bride Dressed with Bridesmaids
• Detail Shots with the Bride
• Putting the Veil on the Bride
• Bride with Family & Bridesmaids
• Leaving the House for the Ceremony
• Arriving at the Ceremony
• Capture the Ceremony
• Formal Pictures After the Ceremony
• Detail Shots at the Location
• Bride & Groom with Bridal Party at Location
• Bride & Groom on Location
• Street Location Shoot with Bride & Groom
• Demo: Bride Interaction
• Shoot: How to Pose Your Brides
• Capture the Wedding Reception
• Shoot: Capture Reception Look
• Equipment & Accessories for Post Production
• Lightroom® Workflow
• Client Image Proofing Online
• Retouch Images in Lightroom®
• Photoshop® Editing Overview
• Photoshop® Workflow
• Color Correction in Photoshop®
• Soften Image & Retouch Skin in Photoshop®
• Black & White Edit in Photoshop®
• Remove Distractions & Extract Details in Photoshop®
• Edit Outside Bridal Party Image in Photoshop®
• Printing Your Images
• The Power of the Album
• Album Design & Final Product
• Graphi Album Design
• Create an Impactful Slideshow
• Paper for Printing
• Yervant & Anie Workshops
• Final Album Layout