Copywriting for Crafters
Offered By: CreativeLive
Course Description
Overview
You built your online store, now it’s time to do the fine-tuning that gets people to buy! In Copywriting for Crafters you’ll learn wordsmithing tricks and techniques that lead customers to check-out.
Lisa Jacobs is an experienced Etsy® seller and dedicated creative consultant. In this class, she’ll help you write the words that reach customers and motivate them to make a purchase. You’ll learn how to:
Lisa will help you guide customers through the buyer's journey. She’ll tell you exactly what to include in product descriptions and what to leave out. She’ll also reveal the common errors that cause product listings to fail and she’ll help you ensure that yours always stand-out.
Lisa Jacobs is an experienced Etsy® seller and dedicated creative consultant. In this class, she’ll help you write the words that reach customers and motivate them to make a purchase. You’ll learn how to:
- Develop a copywriting template
- Critique your own work
- Avoid common copy mistakes
Lisa will help you guide customers through the buyer's journey. She’ll tell you exactly what to include in product descriptions and what to leave out. She’ll also reveal the common errors that cause product listings to fail and she’ll help you ensure that yours always stand-out.
Syllabus
- Copywriting for Crafters Intro
- One Step Away from the Sale
- Surprising Mistakes That Cost You The Sale
- The Harm of Title Stuffing & Using "I" or "My"
- Content Marketing vs Copywriting
- Stick to the Selling Points
- The 8 Primary Customer Needs
- Why Aren't They Buying?
- The Marketing Umbrella
- The Sales Funnel
- Content Marketing
- 6 Triggers to "Yes"
- Master Your Copywriting
- Your Product Benefits
- Address Their Hesitation
Taught by
Lisa Jacobs
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