Building Your Brand

Every successful business needs to have a clear brand message. Porter Gale is a consultant and former VP of marketing for Virgin America. In this class she’ll teach you everything you need to know to a business idea all the way to the front pages of major publications.

This class condenses 20 years of knowledge in creative development, social media, email marketing and PR and delivers it all in concise, easy to follow steps. 

During this class, Porter will discuss:

• Naming your company
• Creating a corporate culture
• Multi-channel marketing and more!

She’ll share the stage with entrepreneurs from some of the world’s most innovative brands, like Virgin America, Dollar Shave Club, and Hint Water. You’ll learn how the pros build a brand through interviews, case histories, resource lists, and how-to tips.

A successful business brand understands its ideal customers and employs a team that consistently finds a way to stand out in the crowd. Learn how to build that brand from Porter Gale.

• Introduction, Business Basics
• Naming (with Guest Mike Pile)
• Legal (with Guest Alon Rotem)
• Creative (with Guests Jesse McMillin & Michael Dubin)
• Culture & Innovation (with Guest Mike Del Ponte)
• Web Basics (with Guest Joe Fletcher)
• Email Basics (with Guest Adam Peddicord)
• Communication Planning (with Guest Karen Halstead)
• Partnership Marketing (with Guest TJ Sassani)
• Experiential Design (with Guest Craig Min)
• Social Media (with Guest Rachel Masters)
• Public Relations (with Guest Paul Owen)