Building a Successful Photography Business in a Small Market

We all aspire to success professionally and personally, but the journey can be hard in a city where opportunities aren't beating down the door. Clay Cook's experiences and work ethic have paved a path for success in less than eight years as an editorial and advertising photographer in Louisville, Kentucky. From an arduous life as a touring musician to documentary work throughout Tanzania, Iraq and Bangladesh, Clay has learned the importance of going the extra mile and taking critical risks. In this unique course, Clay will expose how to break through the small-town mentality and strategically move up the ladder with targeted marketing tactics, practical pricing and pragmatic perception.

• Class Introduction
• The Importance of Relationships
• Personal and Professional Fears
• Professional Perception
• How to Establish a Business
• Pricing and Licensing
• Educating Your Client
• Estimating and Invoicing