The Art of Selling What You Make

If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy® is for you.

Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.

You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy®, real-world settings like craft fairs, and beyond.

This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.

• Overview of Today's Goals
• FreePreview: Gather your Virtual Focus Group
• Camera Study
• Chart the Course for your Customer
• Breaking Down the Charted Course
• Holes, Not Drills
• Questions & Student Hot Seat
• Content Marketing
• Strategic Partnerships
• Business Model
• Bonus Video with Purchase: "Google + Hangout with Tara"
• Value(s) Driven Marketing
• Pricing Practicum: Ana Apple
• Pricing Practicum: Bird of Virtue
• Pricing Practicum: Studio MME
• Overview of Today's Topics
• Making Money Should Be Beautiful
• Money Myths
• Pricing Practicum: Sasha Cagen
• Student & Internet Questions
• Pricing Strategies
• Pricing Formula
• Moving Towards Value
• Pricing Practicum: Jen-Na
• Student & Web Questions
• Today's Goals
• Sales, Marketing, and Distribution
• Selling Through Email
• Sales Pitch: Studio MME
• Sales Pitch: Bird of Virtue
• Sales Pitch: Ana Apple
• Sales Pitch: Sasha Cagen
• Craft Show: Sasha Cagen
• Craft Show: Bird of Virtue
• Craft Show: Jen-Na
• Craft Show: Ana Apple
• Craft Show: Studio MME
• Final Questions