AFTER THIS CLASS YOU’LL BE ABLE TO:

• Develop and build successful remarketing campaigns inside Google AdWords.
• Understand your website users from a psychological perspective.
• Lay the foundation of your campaigns by planning your remarketing list in advance.
• Use Google Tag Manager to track advanced audience characteristics.
• Use Google Analytics to collect the right types of data on your website visitors.
• Use advanced remarketing strategies like Dynamic Remarketing.
• Run fully comprehensive campaigns using third-party platforms like AdRoll.
• Expertly build your audiences with a range of professional tools.
• BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.

WHAT YOU WILL LEARN:

• What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
• How to understand the digital marketing ecosystem and navigate ad exchanges
• Use affinity audiences and in-market segments to enhance your campaigns
• The basics of funnel-based segmentation / audience mapping
• How to use the funnel and your website to develop your retargeting lists
• The fundamentals of Google Analytics, Tag Manager and AdWords
• How to build audiences with Google Analytics Audience Builder
• How to build new remarketing lists in Google AdWords

WHO THIS CLASS IS FOR:

• Small business owners and startups who want to convert more clients.
• Ecommerce brands looking to increase online sales.
• Agencies who want to increase their digital marketing offering.
• In-house marketers who deal with strategy and expansion.
• Lead-generation affiliate marketers.
• Anyone wanting to start a career in digital marketing.
• SEO specialists wanting to diversify their skillset.
• Web programmers, designers, front end and full stack developers.
• Freelancers and businesses already working with Ads.
• Digital nomads looking for work that they can do from anywhere in the world.
• Marketing managers and reps looking to elevate their existing skills.
• Content Marketers.
• All levels of experience.

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.

• Welcome to the Retargeting Admasterclass
• What Are Remarketing and Retargeting- Defining Our Objectives and Purpose
• The Digital Advertising Ecosystem - Part 1
• The Digital Advertising Ecosystem - Part 2
• Understanding Ad Exchanges and How They Work
• What Remarketing Looks Like on the Inside
• Quiz - Chapter 2
• Audiences and Segments- The Foundation of Your Remarketing Strategy
• Understanding Intent Signals and Visitor Engagement
• Behavioral Characteristics - The Composition of Your Segments
• Combining Characteristics - Infinite Possibilities
• Characteristics That Matter to You - Your First Assignment
• Quiz - Chapter 3
• Funnel Based Segmentation - Funnel Mapping
• Funnel Based Segmentation - Using the Funnel to Develop Your Lists
• Using Your Website to Plan Your Remarketing Lists
• Mapping Your Ad Groups Using Your Lists and Values - Part 1
• Mapping Your Ad Groups Using Your Lists and Values - Part 2
• Quiz - Chapter 4
• Introduction to the Google Analytics Tag
• Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag
• Adding Your Google Analytics Tag to Your Website and Verifying That It's Working
• Quiz - Chapter 5
• The Benefits of Using Google Tag Manager
• Signing Into Your Google Tag Manager Account
• Adding Your Basic Google Analytics Tag Through Google Tag Manager
• Setting Up Custom Button and Link Click Tracking in Google Tag Manager
• Adding Page Level Scroll Depth Tracking in Google Tag Manager
• Adding Custom User Engagement Timers in Google Tag Manager
• Adding Google Adwords Conversion Tracking Through Google Tag Manager
• Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager
• Quiz - Chapter 6
• Linking Your Google Adwords and Google Analytics Accounts
• Introduction to the Google Analytics Audience Builder
• Building Remarketing Audiences in Google Analytics Based on URL Attributes
• Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data
• Setting Up Goal Based Remarketing Audiences in Google Analytics
• Setting Up Event Based Audiences Using the Google Analytics Display Builder
• Importing Remarketing Audiences From the Google Analytics Solutions Gallery
• Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns
• Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences
• Quiz - Chapter 7
• How Google Analytics and Adwords Talk to Each Other
• Importing Google Analytics Goals Into Adwords for Conversion Tracking
• Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords
• Quiz - Chapter 8
• Introduction to Building Retargting Ads Lists in Google Adwords
• Building New Remarketing lists inside Google AdWords Final
• Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic
• Quiz - Chapter 9
• Conclusion
• Final Quiz