YoVDO

Create Compelling Content with Content Builder

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Marketing Courses Content Marketing Courses Content Creation Courses Customer Engagement Courses Content Management Courses

Course Description

Overview

Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.
  • Learn the value of successful content and how our tools can help you create it.
  • Learn how Content Builder can help you organize and manage your content.
  • Learn how to use Content Builder to create a library of customized, reusable content.
  • Gather customer data directly from your email using Interactive Email Forms in Marketing Cloud.

Syllabus

  • Marketing Content Creation
    • Learn About the Value of Content
    • Create Effective Email Content
    • Create Interactive Email Content
  • Content Builder Basics
    • Organize Assets to Align with Your Content Strategy
    • Configure Content Builder Access
    • Customize and Enhance Content Builder
  • Content Builder Features
    • Explore Content Types
    • Create and Edit Your Content
    • Create Dynamic Content
    • Implement and Reuse Your Content
    • Create Content for Mobile
  • Interactive Email Forms
    • Get to Know Interactive Email Forms
    • Consider Your Data Requirements
    • Configure Your Confirmation Page and Form Settings
    • Build an Interactive Email Form

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