Create Compelling Content with Content Builder
Offered By: Salesforce via Trailhead
Course Description
Overview
Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.
- Learn the value of successful content and how our tools can help you create it.
- Learn how Content Builder can help you organize and manage your content.
- Learn how to use Content Builder to create a library of customized, reusable content.
- Gather customer data directly from your email using Interactive Email Forms in Marketing Cloud.
Syllabus
- Marketing Content Creation
- Learn About the Value of Content
- Create Effective Email Content
- Create Interactive Email Content
- Content Builder Basics
- Organize Assets to Align with Your Content Strategy
- Configure Content Builder Access
- Customize and Enhance Content Builder
- Content Builder Features
- Explore Content Types
- Create and Edit Your Content
- Create Dynamic Content
- Implement and Reuse Your Content
- Create Content for Mobile
- Interactive Email Forms
- Get to Know Interactive Email Forms
- Consider Your Data Requirements
- Configure Your Confirmation Page and Form Settings
- Build an Interactive Email Form
Tags
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