How to Start Your Cake Business

Description Build a successful business that’s as renowned for its wonderful customer service as it is for its beautiful cakes. To begin, business consultant Michelle Green helps you determine what going into business for yourself means to you. Then, she shares top dos and don’ts for picking just the right name. Plus, explore a multitude of places you can find startup money, and find out how to build a strong financial and legal foundation for your business. Next, prepare for your first orders and learn everything you need and don’t need to get started. Moving on, Michelle shares her highly effective marketing methods and helps you find one that fits your business perfectly. She also breaks down digital marketing to help attract customers to your site and keep them there. Last, learn how to tackle one of the toughest parts of opening your business: determining how much to charge for your cakes!

• Class Preview
• Do I or Don't I? (Taking the Plunge)
• Getting Started: Building Your Foundation
• Getting Established (& the Legal Stuff)
• Getting Ready for Orders
• Introduction to Marketing: Building a Local Network
• Introduction to eMarketing: Building an Online Network
• Introduction to Pricing