Master of Business Administration (Marketing)
Offered By: Coventry University via FutureLearn
Course Description
Overview
Are you an aspiring or practising manager? You can learn how to create change within your organisation and develop a deeper understanding of how a business runs with this online MBA with a marketing specialism.
On this degree, you will explore topics including digital and offline marketing, strategy, planning, and management. You will also be taught the importance of developing intercultural awareness as a manager.
You will be taught how a modern business creates value and learn how to be innovative in your own organisation.
Syllabus
On successful completion of the course, you should be able to:
- Demonstrate an appreciation of the social, political, economic and environmental impact of an enterprise and the need to develop ethical and responsible management practices.
- Act in a culturally sensitive manner towards all of an enterprise’s stakeholders through having an understanding of the interconnected global nature of business.
- Demonstrate reflective practice for the development, and achievement, of personal career goals.
- Throughout the program, participants will be encouraged and, in some cases, required to develop approaches and solutions to work-based problems which are innovative and creative. A characteristic required of aspiring leaders is the ability to be entrepreneurial and intrepreneurial in their professional practice, which is also reflected in module content and assessment.
- See the wider external consequences of actions and decisions taken within their organisation, which is the basis of developing responsible management practice.
- The learning environment will make use of digital technology either through a fully online delivery or via ‘flipped’ approaches to learning.
Courses
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Understand the impact of globalisation on international business
Recent decades have witnessed the globalisation of the business environment. This development has sponsored enormous opportunities but complicated the risks associated with business operations. This course will cover how changing realities transform companies.
You’ll have the opportunity to:
- learn about globalisation and its impact on the business environment
- identify the implications for the global business environment of the rise of the BRICS
- identify the potential emerging markets of the future
- connect with professionals from across the globe, debating the challenges facing companies
The course is aimed at people looking to gain a better understanding of the impact of globalisation on the business environment. It will be of particular interest to those with a business background, who wish to learn more about how the evolving geopolitics of the world economy not only generates new commercial opportunities but also additional risks and challenges.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
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Learn how to add real value to your business
Do you have a business idea? Can your idea make a difference?
This course delves into the use of business model thinking and other business techniques to develop big business ideas into business opportunities.
You’ll learn how to assess the viability of your business idea and the value it could add to your business.
You’ll understand how businesses of all sizes can add value in a global market, and have real societal impacts and benefits. You’ll also understand the importance of a vision, mission and value proposition for your business.
This course is designed for those looking to move into business management. It will be of particular interest to those looking to progress into senior roles or with an interest in developing new business ideas.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
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What is your financial statement trying to tell you?
Every business maintains financial records that help us to understand how well it’s doing. In this course, you’ll learn how to read them.
You’ll explore a range of financial statements - focusing on income statements, statements of financial position and cash flow statements. You’ll also investigate the different branches of accounting and learn to identify who else in the business uses this accounting information.
What do these statements contain? What do they reveal? Who makes use of them? This course will help you to answer these questions.
This course would suit anyone looking for additional basic accounting skills. These are skills that can help you make better decisions and advance in your career. It may be of particular interest to people in senior management and leadership roles, who lack an accounting background.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
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Learn to understand the behaviour of your colleagues, managers and reports
Understanding how a business behaves can help us to understand how a business works - and how it can be made to work better. We call this discipline organisational behaviour.
On this course, you’ll explore the key approaches, concepts and issues in organisational behaviour - and how they apply to you. You’ll investigate why people act as they do, along with how managers can prevent workplace misbehaviour.
Ultimately, you’ll develop a better comprehension of how everyone in your organisation (including you) behaves and interacts. This will help you and your organisation to work better.
This course would suit professionals at all levels in an organisation, across all disciplines. It may be of particular interest to those in leadership or managerial roles - looking to improve business processes by managing organisational behaviour.
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How do entrepreneurs learn to win – and what are the key characteristics and traits that make them successful not just in the workplace, but at life in general?
This course examines how taking an entrepreneurial approach is the first step towards becoming an entrepreneur. The entrepreneur mindset can be useful in a range of contexts – and not just in terms of starting your own company.
The course will challenge your ideas about innovation and entrepreneurship and teach you how entrepreneurship strategies will benefit yourself and others. You’ll explore different ways to approach entrepreneurship and innovation in the workplace.
You’ll also have the chance to identify your own entrepreneurial strengths and learn how to create economic and social value through their implementation.
Explore different types of entrepreneurship
The course will teach you how to apply the core concepts of being an entrepreneur – including entrepreneurship as tasks, processes, traits and outcomes.
You’ll have the opportunity to examine different types of entrepreneurs and the links between entrepreneurship and innovation.
Unlock the power of intrapreneurship and social entrepreneurship
Find out the difference between an entrepreneur and Intrapreneur, and explore how intrapreneurs are proactive, self-motivated and action-oriented, with strong leadership and problem-solving skills.
This course will teach you the value of intrapreneurs in social entrepreneurship and new venture creation.
This course is designed for anyone interested in applying entrepreneurship principles to their daily lives.
It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.
If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:
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Understand the benefits of global marketing to businesses
Rapid globalisation and the advance of technology has created ‘born global’ organisations. From the moment businesses are established, they realise the importance of adopting a global focus and dedicate time and resources to expanding internationally.
On this course, you will gain a clearer understanding of global marketing as well as the challenges and benefits for firms entering new markets. You will examine the need for organisations to go global and how digital marketing technologies have accelerated this process. You will also reflect on your own experiences of global marketing.
This course is for anyone looking to enhance the efficiency and effectiveness of their global marketing. You might be looking for an introduction to global marketing, or an established global marketer looking to refresh your knowledge.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
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Learn the basics of leadership theory
On this leadership course, you will be introduced to the theoretical underpinnings of leadership, different styles of leadership and their respective strengths and weaknesses.
You will have the opportunity to learn the differences between management and leadership and will investigate in detail the ethical issues that surround the issue of leadership.
This course is for experienced professionals looking to understand how a modern business succeeds through leadership, culture, decision-making and change management.
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Understand how macro environmental factors influence business strategy
What is strategy, and how does the macro environment influence a firm’s strategy formation?
Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.
You will have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
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Explore how to develop marketing goals and tactical marketing objectives
On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, planning, and tactics.
Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.
You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.
This course is designed for anyone interested in learning more about marketing strategy.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
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Explore the value of digital marketing and the challenges of digital disruption
On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organisation today.
You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.
You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.
Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.
This course is designed for anyone interested in learning more about the value of digital marketing.
It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.
The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
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