YoVDO

Marketing Management Essentials: Market Analysis

Offered By: IE Business School via Coursera

Tags

Market Analysis Courses Competitor Analysis Courses Company Analysis Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.

Syllabus

  • Marketing Management Essentials: Market Analysis
    • In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.

Taught by

Dushinka Karani

Tags

Related Courses

Analíticas y Métricas de Marketing
Tecnológico de Monterrey via Coursera Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers
Semrush Academy Backlink Management Course with Greg Gifford
Semrush Academy Search Insights Report Course
HubSpot via HubSpot Academy Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
University of Cape Town via edX