Nestlé's Introduction to Marketing - with Abigail Laursen

Global marketing refers to the strategic planning and implementation of marketing activities on a global scale. It involves promoting and selling products or services to customers in different countries and regions, taking into account the diverse cultural, economic, and social factors that influence consumer behavior. This Short Course on the Fundamentals of Global Marketing equips learners with the knowledge and skills required to navigate marketing on a global scale within the fast-moving consumer goods industry. Designed for high school students and first and second-year undergraduates, this course provides an overview of global marketing fundamentals that encourage a well-rounded skill set useful for those aiming to extend their studies and professional development in this field. Concise yet impactful - students will go through six modules that explore various relevant topics including market research, global brand management, consumer behavior and international campaigns, among others. Tailored to accommodate busy learners, this course covers all the essential aspects of global marketing while remaining fast-paced and engaging. Participate in this course to learn how to successfully conceptualize and convey consumer goods to the global market and engage with meaningful global marketing strategies. Enroll now to join this transformative learning journey delving into the world of global marketing.

• Module 1 - What is Global Brand & Product Marketing?
• Module 2 - Defining, Sizing & Understanding the Opportunity
• Module 3 - New Products
• Module 4 - The Role of a brand
• Module 5 - Introduction & Importance of Communications
• Module 6 - Connecting Communications to Business Impact