Management of New Products and Services

This is a post graduate level course on New Product/service Development. The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services. Participants will be provided with case illustrations of theoretical concepts . After attending the course participants will be familiar with various steps of new product development and will be able to prepare marketing plans for successful commercialization of their ideas.

INTENDED AUDIENCE:MBA and M.Des students, senior B.Tech students, professional executives in Marketing and/or Design
Management and New Venture Development functions.PREREQUISITES : Preferably Marketing Management I
INDUSTRY SUPPORT : Consumer Durables, FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries

COURSE LAYOUT

Week 1: New Product and New Service Management - Theoretical Foundations
Week 2:From ideation to pre- launch of new products
Week 3:Post Launch activities, NPD process based on organization
Week 4:NPD- Global marketing and Architecture of Marketing Plan