Copywriting Fundamentals

Start your career as a copywriter

Copywriting is a core marketing skill. And, as marketing becomes ever more sophisticated, we need to produce copy that’s targeted, personal, and conversational.

On this three-week course, you’ll develop the skills needed to become a successful copywriter. You’ll gain the tools, techniques, and practical advice to help you get ahead of the curve and enhance your credibility as a copywriter.

Whether you’re part of an in-house team, a freelancer, or just starting your copywriting career, you’ll discover how to combine creative flair with critical insight to deliver copy that works.

Develop essential copywriting skills

You’ll delve into different types of copywriting to explore the best practices for generating copy.

As you learn how to plan, structure, and write copy, you’ll use this knowledge to develop an effective copywriting process you can use time and time again.

Create your brand voice and connect with your audience

You’ll explore important techniques to help you create a distinctive brand voice as a copywriter. You’ll also learn how to define a value proposition to help ensure your customers know the value you can offer.

To develop your copywriting skills further, you’ll learn how to write copy that connects with audiences. Whether you’re trying to win customers for yourself or you’re writing copy for other clients, you’ll learn how to write compelling words that drive action.

Learn marketing skills from the experts at the Chartered Institute of Marketing

Throughout the course, you’ll be guided by the experts at the Chartered Institute of Marketing to help you explore the importance of copywriters within a marketing team.

By the end of the course, you’ll have the skills, knowledge, and confidence to thrive as a copywriter.

This course is designed for anyone who wants to gain a solid foundation in the copywriting craft and will be useful for those working in digital, brand, or marketing communications.

No previous knowledge or experience is required.

• Thinking like a copywriter
• Welcome to the course
• Your role as a copywriter
• A brief history of copywriting
• How to generate copy
• How to refine your copy
• Congratulations
• Planning your copy
• Week outcomes
• Planning your copy
• Constructing a value proposition
• Creating your brand voice
• Congratulations
• Structuring your copy
• Week outcome
• Structuring your copy
• Structural formulas for searching
• Storytelling
• Congratulations