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Marketing Principles

Offered By: Chaffey College via California Community Colleges System

Tags

Marketing Courses Advertising Courses Pricing Strategy Courses Product Development Courses Market Analysis Courses Forecasting Courses Business Management Courses Distribution Channels Courses Global Marketing Courses

Course Description

Overview

Advisory: Completion of BUS-10. Principles and methods of marketing as practiced by successfully managed business firms. Course is management-oriented, covering demand analysis, forecasting, product development, price determination, distribution channels, material handling, advertising, personal selling, and global and Internet marketing. Transfer: CSU

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