Careers in Fashion: Retail Marketing, Merchandising, and Management

Develop your understanding of fashion retail careers

On this three-week course from Bloomsbury Academic, you’ll examine the retail level of the fashion industry in three function areas: marketing, management, and merchandising.

Explore fashion retail marketing and its many careers

The more a business can integrate advertising, publicity, sales promotion, and personal selling, the more promotion will be effective.

You’ll delve into the marketing mix and marketing plans that are used by retailers. You’ll then look at career tracks that focus on marketing and promotion within retail, from marketing director and brand marketing manager to art director and copywriter.

Learn how to become a fashion retail merchandiser

Retail merchandisers, or buyers, have a tremendous impact on their fashion retailing businesses in terms of exclusivity, image, and pricing.

On this course, you’ll learn about the wide variety of positions available in the merchandising division of retailing operation, depending on a business’s size and channels of distribution.

Discover the vital role of management in fashion retail

Towards the end of the course, you’ll explore the career opportunities in retail management; the division in charge of organizing and controlling the affairs of the business as a whole or a particular department.

As you delve into each career path, you’ll examine the challenges of each role and the relevant qualifications needed to follow that path.

This course is designed for anyone interested in a career in fashion, especially one within fashion retail.

• Marketing for the retailer
• Course welcome
• Marketing: Plans and roles
• Deep dive: Product marketing manager
• Other roles in retail marketing
• Week wrap up
• Merchandising for the retailer
• Weekly welcome
• Merchandisers
• Buyers
• Other roles in merchandising
• Week wrap up
• Management for the retailer
• Weekly welcome
• Regional, operations, and retail store manager
• Managers in training, department, and customer service managers
• Retail operation owner
• Course wrap up