How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania.

A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation.

Keywords:

Consumer Behaviour

Sales Influence

Consumer Psycology

Persuation Strategies

Influence Marketing

Neuromarketing

Persuation Techniques

Behavior Change

Consumer Marketing

Sales Strategies

Module 1: An introduction to influence and consumer centricity

Module 2: Moving from understanding to influence

Module 3: Leveraging social currency

Module 4: How to use triggers & emotion

Module 5: Making your brand public and practical

Module 6: Harnessing the power of Storytelling