Build a CDP Data Strategy

Prepare to use your data in a customer data platform.

• Develop an enterprise data strategy that puts customers front and center.
• Create a customer data platform strategy that delivers marketing success.
• Use customer data to create personalized, engaging experiences.
• Discover the customer data platform for marketers and prepare for implementation.

• Customer-Centric Data Strategies
• Put Customers at the Center of Your Data Strategy
• Create a Customer Journey
• Research Pain Points and Prioritize Your Goals
• Customer Data Platform Strategy
• Prepare for a Customer Data Platform
• Create a Customer Data Platform Strategy
• Customer Data for Marketers
• Learn the Evolution of Marketing Data
• Explore Types of Customer Data
• Organize and Analyze Your Data
• Salesforce CDP Basics
• Meet Salesforce CDP for Marketers
• Get to Know the Cloud Information Model
• Prepare for Salesforce CDP