Build a CDP Data Strategy
Offered By: Salesforce via Trailhead
Course Description
Overview
Prepare to use your data in a customer data platform.
- Develop an enterprise data strategy that puts customers front and center.
- Create a customer data platform strategy that delivers marketing success.
- Use customer data to create personalized, engaging experiences.
- Discover the customer data platform for marketers and prepare for implementation.
Syllabus
- Customer-Centric Data Strategies
- Put Customers at the Center of Your Data Strategy
- Create a Customer Journey
- Research Pain Points and Prioritize Your Goals
- Customer Data Platform Strategy
- Prepare for a Customer Data Platform
- Create a Customer Data Platform Strategy
- Customer Data for Marketers
- Learn the Evolution of Marketing Data
- Explore Types of Customer Data
- Organize and Analyze Your Data
- Salesforce CDP Basics
- Meet Salesforce CDP for Marketers
- Get to Know the Cloud Information Model
- Prepare for Salesforce CDP
Tags
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