Fashion Management: Brands, Communication & Distribution

Explore the world of fashion communication and branding

Get a world-class introduction on how to create a fashion brand, and then communicate that identity to an audience over social media.

Examine what it means to create a unique brand, and what modern consumers are looking for in terms of digital communication and fashion experience.

Discover how to create a fashion brand identity

You’ll explore what the building of a fashion brand entails, how fashion can play a positive societal role, and what they can represent beyond just clothes.

Understand what creating a brand identity means in the real world, and study the role of artistic directors in shaping what a fashion brand can look like.

Study the relationship between the fashion industry and social media

Social media and digital marketing has transformed the way fashion brands are able to reach an audience. On this course, you’ll identify just how the digital economy has transformed fashion, and how a fashion brand can tap into digital trends and social media channels.

You’ll get a firm grounding in the essentials of digital communication itself, what it means in the fashion industry, and how fashion has become part of the entertainment industry in the “age of awareness”.

Get fashion management training from experts

No one knows the nuances of the fashion industry better than the educators at Institut Français de la Mode, one of Paris’s top fashion schools.

You’ll leave this course with confidence in your understanding of fashion branding and communication, ready to progress to the next stage of this Fashion Management ExpertTrack.

Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.

Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.

There are no specific entry requirements for this ExpertTrack except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.

You will need a strong grasp of the English language as the course is delivered in English.

• The building of a fashion brand
• Fashion brands and time 
• Brands as social actors and social mirrors
• Beyond clothes : brands, style, and culture
• Brand identity and the role of artistic directors
• Test yourself
• Digital transformation of fashion
• The new digital economy
• The transformation of fashion in the digital age
• Fashion & the new digital trends
• The importance of "omnichannel"
• Test yourself
• Digital communication in the fashion world
• Fundamentals of digital communication
• How fashion is becoming part of the “entertainment economy”
• Social media and fashion: a new approach
• New paradigms of fashion communication in the “age of awareness”
• Test yourself