Marketing Analytics

Offered By: Berkeley University of California via edX

Course Description

Overview

Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

Syllabus

Courses under this program:
Course 1: Marketing Analytics: Marketing Measurement Strategy
Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

Course 2: Marketing Analytics: Price and Promotion Analytics
Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.

Course 3: Marketing Analytics: Competitive Analysis and Market Segmentation
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Course 4: Marketing Analytics: Products, Distribution and Sales
Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.

Courses

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4 weeks, 5-7 hours a week, 5-7 hours a week
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In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
1 review
4 weeks, 5-7 hours a week, 5-7 hours a week
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In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
1 review
4 weeks, 5-7 hours a week, 5-7 hours a week
View details

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
3 reviews
4 weeks, 5-7 hours a week, 5-7 hours a week
View details

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Taught by

Stephan Sorger